MyTartan is a project which takes numbers and data gathered from the Edinburgh fringe festival and turns it into a memorable souvenir. As a local of Edinburgh, I see countless tourists from all over the world seeking to find a long forgotten relative or clan. They are all seeking to find some kind of belonging and affinity to this incredible city. I also understand the marvellous, creative nature of the festival and the attraction it is to all peoples from around the world. MyTartan is a memento which will have a lasting effect in peoples memories as they come and experience what Edinburgh (and Scotland) has to offer. I also want them to connect in a personal manner with the city and build up an emotional attachment.
Taking the grid coordinates for festival venues visited, numerical data (of the coordinates) becomes the input for CMYK colour codes. This is a great way of converting numerical data into something real and tangible. When choosing what colours should go where and how much there should be, it was best to let the data decide, therefore the addition of peoples experience helped to direct this.
The pre-existing fringe app, users will be able to directly record their locational data (grid coordinates) within the “MyTartan” page. The user function is simple and easy to follow with only a couple of buttons to click. By clicking the ’ADD’ button, this will record the precise location of where you have been. The rating tab is used to rate shows which you have seen based on an ‘out of five stars’ system.
Once the visitor has been to the venues they want and are ready to go back home, they will receive their own unique tartan, and a small swatch will be sent home too.
Now there are a few possibilities of what can happen with their tartan while still in Edinburgh. Going into a local business with your tartan, it is possible to have an item of clothing made with their unique design. Places such as Balmoral Cashmere, The Tartan Weaving Mill Experience, and a whole host of kilt makers in the city, are viable options for products to be made.
Another possibility is for MyTartan and other local producers, such as Edinburgh Gin, to collaborate and print special, one off labels or bottles with your individual tartan on it. This will hopefully increase revenue and tourism within the city.
There is something really special, meaningful, and personal with MyTartan which will hopefully provide the best memories of Edinburgh and the fringe. To have your own tartan will also instil a sense of belonging and build an attachment with the city.