
Our project stemmed from a personal interest in gender, particularly the way it’s communicated and perceived through language. Language is one of the most powerful vehicles through which gender discrimination is reproduced. Gender stereotypes dictating that women should display communal/warm traits while men should agentic/competent traits trickle through to society through the lexical influences of everyday communication. Consequently, language also produces and reflects the societal asymmetries of power in the favour of men and their attached societal roles. Gendered language is so common that it’s difficult for some people to even notice it. From job postings to laws, the omnipresence of gendered language can affect a wide range of behaviors and lead to indoctrinated biases. The gender stereotyping and discrimination perpetuated by the English language is unnecessary. Our mission is to dismantle these stereotypes and combat the discrimination.
The most common practice for dismantling stereotypes is the reversal of the binary: taking the inferior side having it supercede it’s opposition. This technique highlights how harmful and unnecessary these implemented structures can be to the non-marginalised. However, our project is too subtle and our binary too complex to simply reverse. Pronouns can’t just be flipped, they needed to be neutralised in order to create a truly equal society. We achieved this by creating Neutra, a web browser extension that neutralized all gender pronouns on the internet pages our users visited.
Neutra provides users with a unique opportunity to engage with genuine cultural change. As an interface, Neutra is easily accessible to a wide demographic of internet-users. Furthermore, it is one of the most relevant ways to spread the concept of gender neutral language, as the internet is by far the most efficient way to spread information in our day and age.

Neutra’s focus on natural language allows for cohesion and a seamless reading experience. The subtlety of the extension is one of its strongest points: its a non-disruptive and simple solution to a pervasive cultural problem. In the same way that we don’t notice the bias and sexism inherent to the english language, people won’t notice when that language is removed.

Another important benefit of Neutra is it’s message; allowing people to see the world from a different perspective, separate from the confines of gender. We hope Neutra will provide our society with an illuminating view on the way language interacts with gender.

Despite it’s subtlety, Neutra has given us a unique opportunity to enact genuine cultural change. As women, we were both hyper-aware of the impact gender has historically and institutionally had on females. Working on this project has been an empowering experience that has further deepened our understanding of not only the english language, but also of the roots of feminism. More so than our own experience, this project has also allowed us to research and explore the male perspective more thoroughly. While our understanding will never be as comprehensive as that of a man, we made particular effort to ensure our product was inclusive and relevant to their own experience. Despite the fact that our entire intention was to remove gender from mainstream media, we have both vastly expanded our knowledge and understanding of the constraints gender inflicts on men, women and everyone in between.
Please view our final product and video here:
https://chrome.google.com/webstore/detail/neutra/hdfnnijgjecbfejflneedlioedhcmddf
Social Narratives Project – Ladina Brunner and Natalia Gulbransen-Diaz









































The Edinburgh Remakery is a project in Leith that aims to educate and encourage people to repair their belongings. By offering the facilities and expertise they hope to start a revolution in changing people’s perception of the life of a product and how many things we throw away can be easily repaired or re-purposed. Our task as students was to demonstrate this vision with our own interpretation. Early in the brief we visited the Remakery warehouse and met Sotiris, an employee at the project. He showed us around the warehouse and explained the existing practises they have in place to recycle some of the old things donated. There was an array of different things kept at the warehouse. Large amounts of furniture were held and a large selection of electrical goods like old PC’s and computer parts. We were given the opportunity to select something interesting here and use this as inspiration or the basis of our project. I left the Remakery with a few things but most importantly I had found some old plastic PC cooling fans. They were 12 volt and relatively powerful but had, like many of the things in the warehouse, fallen victim to obsolescence and no longer had a purpose.
The potential of the fans being used as motors steered me towards a modelling tool, inspired by the tinkering I do at my desk. I would use the fan stripped of its casing and fins and find a means of adding a sanding disk to this. The tool was to be powered by the cells I had retrieved allowing it to be recharged and mobile. Early iterations followed the conventional shape associated with a Dremel or multitool, the batteries being housed in the area that was to be held. The goal was to design a series of STL parts that could be downloaded and be accommodating for many different computer fan sizes and types. this would then form an Instructable type guide. The problem again with this was the function of the object. It stood little chance up against a conventional powerful Dremel and although it uses recycled parts, a lot of it required large 3D prints adding to the waste problem but not creating anything new or unique.
I began iterating, using the 3D printer to quickly print prototypes to test the way the motors would be housed and held inside the hand. The ergonomics were the driving force behind the project. The tools had to be passive.
The different tools rely on a male female adapter system. The power bank I created houses the batteries and has the switch and the female adapter. The three separate tools have a male adapter. These are easily interchanged saving the user the time and hassle of having to change cutting disk or drill bit like in conventional multi tools. The power bank control station is made from the outer casings of the fans. I aimed to repurpose as many of the parts as possible in the design. The laptop batteries fit inside the body and a spring contact system inside the bank allows them to be taken out and recharged when required.